About
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About ✷
Agencies have a visibility problem. Not because they lack great work or strong points of view, but because agency PR is always the last thing on the list. It's the cobbler's children problem, and I've watched it play out at every level of the industry.
I started my career inside agencies. I managed communications for holding company operations across the Asia Pacific and the US. I ran awards and press for agencies themselves, not their clients. I co-founded The Big Ad Gig with The New York Times, a competition held during Advertising Week that spotlighted emerging creative talent. I know this world from the inside.
When I went out on my own, I built a practice focused entirely on the agency side. Not brands. Not products. Agencies. Because it's a specific challenge that requires a specific kind of partner, someone who already understands the culture, the trade outlets, the award landscape, and how agency leadership thinks.
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20+ years in global PR and corporate communications
Placements in the New York Times, Wall Street Journal, Wired, Mashable, the Financial Times, and leading trade press
Deep experience with holding companies, independent, and founder-led agencies
Co-founder of The Big Ad Gig with The New York Times (Advertising Week)
Worked across New York, Singapore, and the Asia Pacific region
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I take on a focused roster of clients so every engagement gets senior attention. No junior account managers running your account. No one is learning on your dime.
I work on both a retainer and a project basis, depending on what makes sense. If you're not sure which you need, we can figure that out in a first conversation.
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Agency visibility is not one thing. Here's where I focus:
Trade and Business Press Adweek, Ad Age, Campaign, The Drum, Digiday, Fast Company, Wall Street Journal. These are the outlets your prospects, recruits, and potential acquirers read. Consistent coverage there does more for the agency's reputation than almost anything else. I know the reporters, understand what they're looking for, and know how to position your work and your leadership as genuinely newsworthy.
Award Strategy and Submissions: Awards are not just vanity. Cannes Lions, the Effies, the One Show, D&AD — the right wins open doors and change conversations. I help agencies identify which awards are worth entering, craft submissions that stand out, and build a long-term awards calendar that matches business goals, not just creative output.
Executive and Founder Visibility: Your agency's leadership is your agency's brand. Bylines, speaking opportunities, podcast appearances, and editorial features all build the kind of credibility that's hard to manufacture but easy to maintain once the engine is running. I develop visibility programs for agency founders and C-suite leaders that reflect how they actually think, not how a PR playbook says they should sound.
New Business PR: Before you walk into a pitch, the prospect has already Googled you. What they find matters. I help agencies show up credibly in the moments that count, before the RFP, before the first call, before the shortlist.
Agency Announcements and Milestones: New leadership. Major client wins. Rebrands. Anniversaries. These are moments that deserve attention beyond a LinkedIn post. I handle the strategy, the release, and the follow-through so the news actually lands.
