Action Bronson wears multiple faces in a campaign for Minute Maid Spiked. (Minute Maid Spiked).

Read more on Ad Age

Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend. Desert Kid Coffee partnered with New York-based branding agency The Working Assembly to help develop the founders’ exciting new venture.

Coachella, known for crazy outfits and big-name artists, is hosted in California’s beautiful Colorado Desert and has become one of the most popular festivals in the US. While the festival site is a temporary spectacle of music and events, Desert Kid Coffee positions itself in permanence, rooted in the Coachella Valley’s community-driven nature and vibrant environment.

Read full articles

Childhood friends Katie Reed and Joseph Eccles grew up roaming the dunes and mountain trails of the Coachella Valley. After a brief stint away, they've come home to open a café with a brand identity that pays tribute to the landscape that shaped them.

Written By: Katy Cowan

Desert Kid Coffee is designed as a destination that reflects the visual language, energy and character of the desert. To bring the vision to life, they partnered with New York based, branding agency, The Working Assembly.

A new café and roastery is opening in the Coachella Valley with a different approach to coffee culture: building a brand from the landscape it inhabits.

Founded by childhood friends Katie Reed and Joseph Eccles, Desert Kid Coffee is designed as a destination that reflects the visual language, energy, and character of the desert itself. Rather than borrowing from urban or European café tropes, the brand draws directly from the Coachella Valley, translating its colors, forms, and cultural references into a fully immersive identity and physical space.

Written by Gordon Kaye Read the original feature at GDUSA

There’s a very specific kind of modern masculinity happening right now—somewhere between a perfectly edged beard, a laser-treated jawline, and an algorithmically approved torso. Manscaping has gone from a quick trim to a full-body maintenance plan, and “looking put together” increasingly borders on architectural. In other words: the bar is high, the expectations are higher, and like women’s skincare brands over the years, everyone wants to pretend it’s effortless.

Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and submit a nonprofessional photograph.

The Working Assembly is the creative agency behind the launch of Wild Roman, a new men’s skincare brand, from positioning and identity to packaging and launch creative. TWA positions Wild Roman not as indulgence but as part of a consistent daily practice and rooted in intention and self-respect.

An agency operates out of a church that’s still partially in practice. Another works from the space where the first episode of the long-running animated comedy series “South Park” was created, and a third is located in what was once a casket warehouse.

“When a company like Mattel comes knocking, it’s a distinct honor,” says Otis D. Gibson. “It’s an opportunity to be part of a legacy, building on a brand’s foundation, and it’s an important job. After all, what else touches everything across a brand consistently other than typography?”

Jac Mansour, chief creative officer at Pinnacle Advertising, on staying curious, taking smart creative risks, and evolving brands like WeatherTech.

Founder of long-standing Chicago indie GERTRUDE-INC. speaks to LBB’s Addison Capper about the agency’s steady 21-year growth, counting the likes of Coca-Cola and Mattel among its clients, and why protecting joy in the business still matters

'Client and agency did exactly what they are supposed to do.'

For the first time in 80 years, the toymaker has a new brand font. Can you find all the easter eggs?