Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and submit a nonprofessional photograph.

The Working Assembly is the creative agency behind the launch of Wild Roman, a new men’s skincare brand, from positioning and identity to packaging and launch creative. TWA positions Wild Roman not as indulgence but as part of a consistent daily practice and rooted in intention and self-respect.

An agency operates out of a church that’s still partially in practice. Another works from the space where the first episode of the long-running animated comedy series “South Park” was created, and a third is located in what was once a casket warehouse.

“When a company like Mattel comes knocking, it’s a distinct honor,” says Otis D. Gibson. “It’s an opportunity to be part of a legacy, building on a brand’s foundation, and it’s an important job. After all, what else touches everything across a brand consistently other than typography?”

Jac Mansour, chief creative officer at Pinnacle Advertising, on staying curious, taking smart creative risks, and evolving brands like WeatherTech.

Founder of long-standing Chicago indie GERTRUDE speaks to LBB’s Addison Capper about the agency’s steady 21-year growth, counting the likes of Coca-Cola and Mattel among its clients, and why protecting joy in the business still matters

'Client and agency did exactly what they are supposed to do.'

For the first time in 80 years, the toymaker has a new brand font. Can you find all the easter eggs?