Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and submit a nonprofessional photograph.

“When a company like Mattel comes knocking, it’s a distinct honor,” says Otis D. Gibson. “It’s an opportunity to be part of a legacy, building on a brand’s foundation, and it’s an important job. After all, what else touches everything across a brand consistently other than typography?”